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About Me

Cameron Maddux is a researcher, strategist, and educator whose career has focused on understanding people and turning insights into action. He earned his M.A. in Advertising from The University of Texas at Austin before working in advertising and digital agencies, where he led research and strategic planning for clients ranging from startups to global brands. He later served as Associate Director of Creative Strategy at Academy of Art University in San Francisco, teaching brand strategy and research while leading an academic program. Cameron has since worked in customer and market insights at technology companies, applying qualitative and quantitative research to product development, customer experience, and business strategy.